商业综合体导向标志空间秩序标定研究*

doi:10.16265/j.cnki.issn 1003-3033.2021.12.016

中国安全科学学报 ›› 2021, Vol. 31 ›› Issue (12): 121-128.doi: 10.16265/j.cnki.issn 1003-3033.2021.12.016

商业综合体导向标志空间秩序标定研究^*

晋良海^1,2,3 副教授, 刘硕¹, 殷双萍⁴, 邵波^**1,3 讲师, 陈述¹ 副教授, 彭爽¹

1 三峡大学水利与环境学院,湖北宜昌 443002;
2 三峡大学(湖北)安环科技有限公司,湖北宜昌 443002;
3 三峡大学安全生产标准化评审中心,湖北宜昌 443002;
4 江苏景枫投资控股集团有限公司,江苏南京 211100

收稿日期:2021-09-20 修回日期:2021-11-17 出版日期:2021-12-28 发布日期:2022-06-28
通讯作者: **邵波(1990—),男,湖北汉川人,博士,讲师,主要从事施工安全管理、安全工效学等方面的研究。E-mail:545600579@qq.com。
作者简介:晋良海 (1973—),男,四川简阳人,博士,副教授,主要从事安全工效学、建设项目运筹管理等方面的研究。E-mail:jinlianghai@ctgu.edu.cn。
基金资助:
国家自然科学基金资助(52179136,51878385);中国长江三峡集团有限公司员工科研项目(201903067)。

Spatial order calibration of guiding signs in commercial complexes

JIN Lianghai^1,2,3, LIU Shuo¹, YIN Shuangping⁴, SHAO Bo^1,3, CHEN Shu¹, PENG Shuang¹

1 College of Hydraulic & Environmental Engineering, China Three Gorges University, Yichang Hubei 443002, China;
2 China Three Gorges University (Hubei) An-huan Technology Co., Ltd., Yichang Hubei 443002, China;
3 Safety Production Standardization Evaluation Center of China Three Gorges University, Yichang Hubei 443002, China;
4 Jiangsu Jingfeng Investment Holding Group Co., Ltd., Nanjing Jiangsu 211100, China

Received:2021-09-20 Revised:2021-11-17 Online:2021-12-28 Published:2022-06-28

摘要/Abstract

摘要： 为提高商业综合体导向标志的视觉传达效率,提出导向标志空间秩序标定方法。考虑导向标志的空间节点分布和视觉传达影响因素,以视觉传达效率最大化为目标、导向标志的属性集合为配套约束条件,构建导向标志空间秩序标定模型;运用眼动追踪技术进行导向标志空间秩序标定试验,采集并分析视觉传达受体的注视点、注视持续时间和注视次数等眼动参数,刻画视觉传达受体的信息感知程度,并结合某商业综合体进行数值验算。结果表明:视觉传达效率达到0.968时,导向标志的空间秩序最优,此时标定导向标志空间节点共15个,其中引导性导向标志节点为10个,多位于商业综合体边缘;方位性导向标志节点为5个,多位于商业综合体中部区域。

关键词: 商业综合体, 导向标志, 空间秩序, 视觉传达, 眼动试验

Abstract: In order to improve visual communication efficiency of guidance signs in commercial complexes, a spatial order calibration method for such signs was proposed. Firstly, based on consideration to their spatial node distribution and influencing factors of visual communication, a spatial order calibration model was constructed with maximizing the communication efficiency as its goal and attribute sets as constraints. Then, eye tracking technology was adopted to carry out calibration experiment for spatial order of the signs, and movement parameters such as fixation point, fixation duration and fixation times of visual communication were collected and analyzed to characterize information perception degree of visual communication receptors. Finally, numerical verification was carried out with a commercial complex as an example. The results show that spatial order will be optimal when visual communication efficiency reaches 0.968. Under this situation, there are a total of 15 spatial nodes, among which there are 10 nodes for guiding signs that are at the edge of a commercial complex and 5 directionality guiding sign nodes that are more prone to be in upper central areas.

Key words: commercial complex, guiding sign, spatial order, visual communication, eye movement experiment

中图分类号:

X915.2
TU247

晋良海, 刘硕, 殷双萍, 邵波, 陈述, 彭爽. 商业综合体导向标志空间秩序标定研究^*[J]. 中国安全科学学报, 2021, 31(12): 121-128.

JIN Lianghai, LIU Shuo, YIN Shuangping, SHAO Bo, CHEN Shu, PENG Shuang. Spatial order calibration of guiding signs in commercial complexes[J]. China Safety Science Journal, 2021, 31(12): 121-128.

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商业综合体导向标志空间秩序标定研究^*

Spatial order calibration of guiding signs in commercial complexes

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