Abstract: In order to improve urban road traffic safety, the RLR behaviors of takeaway deliverers were studies through a survey based on TPB. Firstly, t-test was conducted to determine the difference of the mean value of psychological variables among population with different characteristics. Then, the ability of TPB basic variables, extended variables and population variables to explain the intention of RLR behaviors was analyzed by using hierarchical regression and group regression based on population variables. The results show that among all variables only traffic environment has marked impact on takeaway deliverers with different education levels to run a red light. The population variance of all variables to explain RLR intention is 57.3%-69.6%, and attitude, descriptive norms, conformity tendency, traffic environment, educational background and working time are the significant influencing factors of RLR behaviors, among all of which attitude exerts the most obvious influence on behavior intention of running a red light.

Key words: theory of planned behavior (TPB), takeaway deliverer, red light running (RLR) behavior, hierarchical regression, group regression