Analysis of psychological factors affecting drink-driving

doi:10.16265/j.cnki.issn1003-3033.2018.05.003

Abstract

Abstract: The authors think that more effective preventing and controlling require exploring the influence of drivers' psychological factors on their drink-driving behavior.The survey data from 327 copies of a questionnaire were analyzed,and two explanatory variables of regional culture norm and moral norm were introduced into the traditional theory of planned behavior.An SEM of drink-driving behavior based on Ex-TPB was built to analyze the relationships between the drivers' drink-driving behavior and their psychological factors.The results show that Ex-TPB possess better explanation and predictive performance for drink-driving behavior,that behavioral intention has a strong influence on drink-driving behavior,that in the factors influencing behavioral intention,behavioral attitude has a great influence on behavioral intention,perceptual behavior control is second,meanwhile,the influence degrees of regional culture norm and moral norm on behavioral intention are close to that of subjective norm.

Key words: drink-driving behavior, extended theory of planned behavior(Ex-TPB), regional cultural norm, moral norm, structural equation model(SEM)

CLC Number:

X911

JIN Jieling, DENG Yuanchang. Analysis of psychological factors affecting drink-driving[J]. China Safety Science Journal, 2018, 28(5): 12-17.

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