Abstract: In order to evaluate the status quo of pedestrian traffic safety culture on urban roads, a design method of evaluation scale was proposed. Firstly, on the basis of identifying the connotation of pedestrian traffic safety culture on urban streets, the preliminary scale was formed with reference to relevant literatures, and citizens in Wuchang District of Wuhan City were selected to test and empirically study the scale. Then 11 items were deleted by discriminant analysis, correlation analysis, exploratory factor analysis and confirmatory factor analysis. Finally, through empirical research, it's found that the system, behavior, and material and cultural level of urban pedestrian traffic safety were weak. The results show that the final scale with 4 dimensions and 21 items is credible and effective, and that it provides basis for the assessment of pedestrian traffic safety culture in urban streets and has the application and promotion value in the field of traffic safety culture.

Key words: urban street, pedestrian traffic, safety culture, reliability and validity analysis, scale, empirical research