Risk zoo (III): cognitive mechanisms and paths of risk metaphors based on animal imagery

doi:10.16265/j.cnki.issn1003-3033.2023.12.1309

Abstract

Abstract:

In order to explore the cognitive construction mechanism and role path of animal imagery in risk metaphors and to excavate the correlation property between animal imagery and risk types, the connotation of risk attributes in animal imagery was analyzed under the perspective of cognitive science. The cognitive mechanism of animal imagery was analyzed in terms of cognitive construction, cognitive process and cognitive thinking. The effectiveness of risk metaphors was explored in terms of their effects and transmission paths. The results show that risk metaphors use animal imagery to characterize the existence of different types of risks, and convey the conceptual structure of risk events through the structural transformation from animal spatial images to animal schematic imagery. As an important medium for risk knowledge dissemination, the process of risk metaphor dissemination is the result of the interaction between cultural field, knowledge field and practice field. Individuals understand and accept risk metaphor information according to the "skill-rule-knowledge" structure, and their behaviors and attitudes are changed towards the expected goal, so as to achieve the expected effect of risk metaphor and expand the means of risk perception and risk communication.

Key words: risk zoo, animal imagery, risk metaphor, cognitive mechanisms, role efficacy

TONG Ruipeng, HU Xiangyang, YUAN Jiacong, WANG Denghui. Risk zoo (III): cognitive mechanisms and paths of risk metaphors based on animal imagery[J]. China Safety Science Journal, 2023, 33(12): 1-7.

Figures/Tables 5

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动物形象	图式意象	风险属性
黑天鹅	稀有罕见	小概率、出人意料
	孤傲神秘	难以预测
	黑色外表	负面冲击
灰犀牛	反应迟缓	可预测、被忽视
	习以为常	大概率
	冲击力大	后果严重
金丝猴	顽皮好动	频发
金丝猴	攻击力低	后果轻微
大白兔	温顺可爱	伤害较小
大白兔	几乎不伤人	小概率
纸老虎	外强中干	管理不当
鸵鸟	逃避行为	躲避风险